In an industry that is ever changing when it comes to supplementation, protein powders have become a staple nutritional supplement to help athletic performance and repair damaged tissue created from exercise. Protein powders have become quite a commodity product over the years and it seems that many households now have this supplement somewhere in a cabinet. Protein products have become so important and popular that you even see forms of Isolate Whey Protein being manufactured inside of infant formulas drinks that we feed to our babies.
Regardless if your goal is to build muscle, lose body fat or even just maintain your general health, protein can serve beneficial for all individuals. When looking at the convenience factor of protein shakes, it really allows many people trying to achieve great health to supplement them between their major meals allowing them the ability to speed up the metabolic rate and achieve their personal health goals in a much expeditious fashion.
With all the aforementioned information being outlined, one thing that we all need to be aware of is that all proteins are NOT CREATED EQUAL. We often get several questions here in the store about the difference between proteins from the grocery store versus a nutritional supplement store and the answer is always the same….. PROTEIN PURITY!
The overall protein purity is something that we all want to be at a peak level which will help buffer many complications with gas, bloating, indigestion, potential allergies and the ability to mix easily when mixing them up in our favorite Ultimate Workout or Fire Nutrition shaker cup.
When it comes to purity levels of protein, market standard is roughly 70-72% purity level. Here at the store we take this very serious and ensure all our exclusive brands are above 80% which means much less filler contained within them allowing for easier digestion and much less of the symptoms outlined in the previous paragraph.